Your home is on the market this holiday season, so what are some things to keep in mind?
- Create a cozy atmosphere. You will definitely benefit from making your house warm and inviting. There are fewer hours of daylight now so make sure all rooms are well lit, and light the fireplace for added coziness.
- Pay attention to all five senses. Play soft classical music; put out some delicious and delicious-smelling treats with holiday napkins; scatter soft and snuggly blankets that will make prospective buyers want to hang around. The longer they stay, the more they’ll envision themselves living in your home.
- Decorate wisely. Usually when selling a home you’ll strip it down to the bare essentials and pack up personal items to make it easier for prospective buyers to envision their own belongings in the home. At holiday time, that conventional wisdom can go out the window. Make sure your visual presentation is festive, but don’t overdo it. Also, you’ll need to keep things more neutral and decorate on a seasonal theme, rather than being holiday-specific. Think snow scenes and pine boughs rather than Santas and menorahs.
- Know your market. In general, people who are homeshopping during the holidays are very motivated to buy. Some people need to close before the end of the year for tax reasons; some are looking for a bargain; some are forced to move. Many people will be relocating in January to start new jobs, such as military families or college professors. Your real estate agent will help you target the right kind of buyers.